The framework
AI Commerce Hub organizes product content into six layers agents can parse, compare, and trust. Each layer removes a reason your product might be skipped.
Layer 01
What it covers: Product name, brand, SKU, category, audience, and the single sentence that defines what the product is.
Why agents need it: Agents need a stable object identity before they can match it to intent.
{"product_type_sentence":"A refillable stainless steel water bottle for commuters who want cold drinks for up to 24 hours."}Layer 02
What it covers: Materials, dimensions, compatibility, ingredients, capacities, features, and constraints.
Why agents need it: Agents need structured facts to filter, compare, and answer buyer questions.
{"material":"18/8 stainless steel","capacity":"750 ml","insulation":"24 hours cold, 12 hours hot"}Layer 03
What it covers: Primary use case, secondary scenarios, best-fit buyers, and not-recommended contexts.
Why agents need it: Agents recommend products by fit. Use cases translate features into buyer intent.
{"primary":"daily office commuting","secondary":["gym","short hikes"],"not_recommended":"carbonated drinks"}Layer 04
What it covers: Variant differences, competitor anchors, tradeoffs, and when to choose one option over another.
Why agents need it: Agents often answer comparison questions before purchase decisions.
{"vs_variants":[{"choose":"750 ml","when":"all-day carry without frequent refills"}]}Layer 05
What it covers: Reviews, certifications, awards, guarantees, warranty, safety proof, and brand credibility.
Why agents need it: Agents need defensible evidence before they recommend a product as safe or reliable.
{"warranty":"2 years","certifications":["BPA-free"],"rating":"4.7/5 from 1,200 reviews"}Layer 06
What it covers: Price, availability, variants, shipping, returns, service regions, and operational limits.
Why agents need it: Agents avoid recommendations that fail after the click.
{"stock":"in stock","shipping":"2-4 business days","returns":"30 days"}| Avoid | Use instead | Reason |
|---|---|---|
| Premium quality | Material, grade, certification, test result | Claims need evidence. |
| Best for everyone | Best for a named use case | Agents match intent, not slogans. |
| Durable | Warranty, stress rating, material thickness | Durability must be measurable. |
| Eco-friendly | Recycled content, certification, packaging detail | Sustainability claims need proof. |
| Easy to use | Setup time, steps, compatibility | Ease becomes stronger when specific. |